Meet the Team


Thomas Whettem

CEO & Founder
Thomas has over 20 years of experience launching companies in emerging markets. Working at the frontline, Thomas is active in many sectors of the business and leads many of the innovations in extraction and growing.

David Ralson

Managing Director
David has led the sales teams as Sales Director for the last three years and has recently been appointed to Managing Director. With experience managing sales and teams for global brands such as Mars and Photo Me International, in both B2B and B2C markets.

Steve Batchelor

Marketing Director
Steve, our marketing director, has 20 years of marketing experience. A specialist in FMCG categories, shaping the commercial strategy and activation programs for some of the world's most recognised brands, such as Bacardi, Jim Beam, Southern Comfort, and Walkers.

Jodie Mitchell

Creative Director
Jodie, our Creative Director, was already making her mark within the design world, winning awards for brand design, with Fever Tree and Body Shop. Working with Pinewood Studios, Disney Cinema and TUI. Already recognised in the UK with industry awards for Best Branding.

Keith Roberts

Finance Director
Keith joined BRITISH CANNABIS™ in 2018 as “The Finance Department” and has recently been appointed Finance Director. He has 25 years of experience as a finance director and business owner in the IT and E-commerce sector. He relishes the new challenges that constantly arise in our ever evolving company and industry.

Matt Birt

Lead Scientist
Matt, our Lead Scientist, has a degree in biochemistry and a masters in biomedicine. He has worked in multiple labs in both the UK and Europe and is a published scientist. Since joining the company, in 2018, Matt has lead our industry leading inhouse batch to batch testing and has worked in both product development and compliance.

Humza Dinson

Research and Development Scientist
Humza, our Research and Development scientist graduated from the University of Greenwich with a degree in Commercial Horticulture. His thesis topic covered ‘Commercial Cannabis production for the UK Market.’ Cultivation is where Humza’s expertise lies, he assists with BRITISH CANNABIS™ European Cultivation facility in Portugal.

Athena Mazi

White Label Manager
Our white label sales manager Athena has been leading the white label business for the last 2 years working with companies based in the UK, EU and internationally.

Charlie Gill

Business Support Specialist

Emma Rowlands

Brand Activation Manager
Emma has worked in marketing for 10 years within huge brands such as Cadburys, Oreo, Kenco, Douwe Egberts, and Three UK. Experience covers rebranding and product launching throughout the UK and IRE as well as project managing TV and Radio communications including Three UK's 5G Launch.

Joaquin Real

Farm Manager
Jaque, as we call him, has been with the business since day one. Firstly in the UK assisting with production and operations, moving back to his homeland Portugal in 2019. Here he manages the build of the farm from the ground out. Working alongside our founder, Tom Whettem, since 2015 assisting with all aspects of the business from production, to maintenance, to construction and major renovations of the Extraction Facility. Earning him the nickname "Jaque of all trades", a true legend in his own right and an integral part of the BRITISH CANNABIS™ team.

Rifhat Jubeenh

Strategic Account Manager
Our strategic account manager is a driven, confident, and resourceful professional with over a decade of business development, management, and sales experience in FMGC, wholesale, and retail. Rifhat excels at developing and executing strategy along the entire chain from product design and sourcing through to manufacturing and distribution, working to build lasting relationships with stakeholders and suppliers, negotiating mutually beneficial chains of communication. Rifhat possesses a track record of delivering results.

Filipe Pereira

Farm Manager

Amber Harris

Office Manager

Raphael Rodrigues

Cultivation Specialist

Tomasz Janiszewski

Production Manager

Ashleigh Evans

Digital & Social Media Executive


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